Redesign of the Pamesa Céramica website

Overview

Pamesa is one of the leading distributors of ceramic material in the world, being among the top 5 distributors in 2023. It has several plants around Spain and these have a distinguished, elegant and professional experience when visiting them.

Goal

Design a website that improves conversion and usability when looking for interior design inspiration at Pamesa. Improving the overall user experience.

Problems with UX

The current site has broken flows that lead nowhere and has no clear goal for the user, you can 't ask for what you see and you don 't have an effective way to contact them. In addition, the visual system changes in several sections and is not consistent.

Problems with UI

The visual design leaves much to be desired, being inferior compared to its direct and indirect competitors. This contrasts too much in the personal experience you have when you go to one of their plants.

Knowing the field

To fix the broken flows I had to understand how the industry works and define a clear goal for the Pamesa site.

Tools

A User Journey was created to map the experience the user would have both inside and outside the site. And a competitive analysis was conducted to understand how other brands solved their problems.

Finding errors

The site redesign needed to find every bug in the system that could compromise the user experience.

Heuristic evaluation

That is why I conducted a heuristic evaluation to understand the current system in depth and find problems within it.

Main challenge

People looking for inspiration to remodel their space, encounter usability problems and poorly structured flows. This causes users to abandon the site due to the lack of response to their needs and problems.

Solution

After all the research, I created a structure that was easy to interact with, arranging elements intuitively in the interface.