For All Mankind

Lead generation for more subscriptions and organic traffic.

Strategy

UX

UI

Website

Overview

For All Mankind is a TV series created by Apple and Sony that has won a large number of awards throughout its 4 seasons. However, the distribution of the series and its popularity among average users does not do justice to the distinctions it has.

Goal

Design a website that generates good user feedback and achieves a good conversion rate of Apple Tv+ subscriptions.

For All Mankind Meet Your Team Screen

Main challenge

How might we make users find the series interesting when they are exploring the website?

For All Mankind Hero Mobile For All Mankind Each Emotion Mobile
For All Mankind Testimonials Desktop

Outcomes

Usability tests were carried out to know the opinion and experience of the users with the Landing Page. The results were:

80%

Conversion rate

60%

NPS

For All Mankind Testimonials Mobile For All Mankind Last Section Mobile
For All Mankind Hero Desktop
For All Mankind Case Study Cover
For All Mankind Each Emotion Desktop
For All Mankind Last Section Desktop

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