For All Mankind
Lead generation for more subscriptions and organic traffic.
Overview
For All Mankind is a TV series created by Apple and Sony that has won a large number of awards throughout its 4 seasons. However, the distribution of the series and its popularity among average users does not do justice to the distinctions it has.
Goal
Design a website that generates good user feedback and achieves a good conversion rate of Apple Tv+ subscriptions.
Main challenge
How might we make users find the series interesting when they are exploring the website?
Outcomes
Usability tests were carried out to know the opinion and experience of the users with the Landing Page. The results were:
80%
Conversion rate
60%
NPS